If you've ever scrolled through an influencer's social media for food or home inspiration and thought, “Wow, I wish my kitchen looked like that," you definitely aren’t alone—and Anthropologie is here to help you make your wishes come true.
The retailer launched a collaborative collection called Turkuaz Kitchen with recipe developer, food photographer, and social media sensation Betül Tunç (@turkuazkitchen), who has 1.4 million subscribers on her YouTube channel, 1.4 million followers on TikTok, and a whopping 9.6 million followers on Instagram. Collectively, she has nearly 16 million followers. It’s not a mystery as to why: Her aesthetic is bright, cozy, and inviting, and her food is absolutely breathtaking.
Most of the recipes Tunç shows on her social media are made from scratch and set to jazz or classical music. Her comment section on any given post is full of heart-eye emojis, compliments, and comments that echo this one: “I know you are a cooking page, but the amount of joy I get from seeing these videos is incomprehensible. I really appreciate you for that.”
Anthropologie took notice, and the two teamed up to create a 25-piece collection with dishware, cooking, and baking tools that draw inspiration from Tunç's Turkish roots by featuring traditional Iznik patterns.
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“We’re looking forward to embarking on the New Year by launching our highly coveted collection with Betül Tunç, which exudes old world charm and simplicity that is synonymous with Betül’s aesthetic and imaginative craft,” Aaron Mutscheller, the president at Anthropologie Living and Terrain, said in a press release.
The collection includes aprons, spatulas, tea cups, baking dishes, napkins, rollers, pie pans, pitchers, and so much more. The line ranges from $12 for a juice glass to $64 for a set of dessert plates and is available both online and in-store across the U.S. and the UK.
You can find everything you need to host a sweet dinner, a tea party, or have a day of baking to yourself. The details make any occasion feel special: from the intricate design of Tunç's whisk handle to the delicate florals on the rolling pin.
"In envisioning this collection, I wanted to create pieces that were authentic to the aesthetic people have come to associate with me and infuse some elements of my Turkish heritage for a touch of elegance," Tunç said in a press release. "My hope is they can be enjoyed seamlessly by anyone who loves cooking, baking and creating as much as I do."