Everyone has their favorite way to eat pizza, and Keith Lee is no exception. If TikTok's most popular food critic approves of a certain pie, you know it'll be good—and now you can try it out for yourself. Partnering with the social media star, Pizza Hut is bringing his favorite 'za to customers.
Lee, one of Forbes’ 30 Under 30 creators, has grown a massive (and massively-loyal) fanbase on the social media platform, with over 16 million followers. He and his family travel the country reviewing take-out food from restaurants, often changing the trajectory of small businesses due to the “Keith Lee Effect,” since his audience takes his genuine recommendations to heart.
Once a professional fighter, Lee found his calling during the pandemic, when he began making cooking videos. Four years later, he's been nominated by the NAACP for Outstanding Social Media Personality. Now, Lee is bringing his go-to pizza to Pizza Hut—the FamiLEE Community Pizza, featuring pepperoni and bacon toppings.
PIZZA HUT
"I am blessed to team up with Pizza Hut for the FamiLEE Community Pizza, and I'm excited to support causes that hit close to home," Lee said in a statement. "This partnership is all about sharing love through food, bringing communities together, and doing what we truly feel is supposed to be done within our space." Lee and Pizza Hut are donating $50,000 to Southfield ANT and Oak Hills High School, where he and his wife Ronni went.
Lee's fans were thrilled to learn of this collaboration. And while the pizza itself sounds delicious, it's his generosity toward independent restaurants and communities that spurred the most comments on his TikTok announcing the partnership.
"Keith Lee is everything we need in this world we need to follow his footsteps," one comment reads.
Of course, the affordable price of the pie didn't go unappreciated. As a user noted: "How awesome for you and your wife! And the kids! Also, us for $12! Great deal."
"Keith Lee is a creator who has really been shaping the food industry and one I have been an avid follower of for a long time," Pizza Hut chief marketing officer Lindsay Morgan said in a statement. "His TikTok reviews are authentic, and he celebrates community and family. We felt his personal brand was a perfect fit for Pizza Hut, so together, we created the FamiLEE Community Pizza so guests can try Keith's recipe and be a part of giving back to his community."
If your favorite toppings differ from Lee’s, you can customize your FamiLEE pizza for just $12. The Pizza Hut $12ANY deal is available for a limited time both in-store and on the website and app, and you can choose up to 10 toppings.