Along with already being an Academy Award-winning actor, Gwyneth Paltrow is also establishing herself as a rising lifestyle icon. She has her cookbooks, restaurants, and most notably goop—her wellness brand that covers everything from clothing to vitamins. So it was only a matter of time before she got into interior design.
Ruggable and goop are launching a collaboration to bring you a handful of new rug styles: Elin Stripe Indigo in indigo and latte cream, Shaila Stone, Lucia Natural, Luna Soft Teal, Remi Camel Brown, Dilara Sage Green, and Salerno Soft Black.
“A well-loved home is a backdrop for our most special memories: playing with our children on the floor, a boisterous dinner party with old friends, a rare quiet moment curled up with a book,” Paltrow said in an email. “For Ruggable x goop, we leaned into those precious moments, blurring form and function to create an elevated collection of organic neutrals with motifs and textures lifted from our travels. Our hope is that these luxurious, washable rugs live in your mind as part of your most special memories for years to come.”
RUGGABLE
Ruggable x goop Rug Designs
- Elin Stripe Indigo was inspired by traditional Indian dhurrie designs and fits beautifully with a coastal aesthetic that highlights ocean blues and bright creams.
- The Shaila Stone rug is also inspired by Indian dhurrie rugs but has a more modern twist, with geometric motifs and a more subtle color palette than Elin Stripe Indigo.
- Lucia Natural is one of the more natural-looking rugs in the collection, reminiscent of warm stones.
- The Luna Soft Teal rug gives your space a glamorous feel, with clean and simple borders that are adorned with micro-patterned diamonds.
- The Remi Camel Brown rug was inspired by natural Tuareg rugs and has a very minimal pattern that highlights the handwoven texture.
- Dilara Sage Green, also taking influence from Tuareg rugs, will make any room feel like a relaxing escape.
- The Salerno Soft Black rug features an oversized, checkered diamond design that is bold and bright and is ideal for a maximalist, layered space.
“As long-time fans of goop and their focus on infusing luxury into the everyday, this was a natural partnership for us,” Cassandra Leisz, the senior creative director of Ruggable, said in an email. “We love how the designs balance simple, organic motifs with refined elements—they provide a truly peaceful focal point for any room.”
The most enticing part of a collaboration like this is that you get all the best aspects from both brands: Since it's Ruggable, you can enjoy that the rugs are all water-resistant, stain-resistant, and machine-washable. And, because the design lead was taken from goop, the style is elegant and forward-thinking. Each rug is available now in various sizes to fit in your home at ruggable.com.